Clow,Kenneth E. <br/><br/>
Integrated Advertising,Promotion,and Marketing Communications 

 - New Delhi  Prentice Hall  
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>81-203-2450-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--Advertising, Promotion,  Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO  / CLO