TY  - BOOK
AU  - Clow,Kenneth E.
TI  - Integrated Advertising,Promotion,and Marketing Communications
SN  - 81-203-2450-1
U1  - 659.1 CLO 
CY  - New Delhi
PB  - Prentice Hall 
KW  - Management Sciences
KW  - Advertising, Promotion,  Marketing Communications
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5
ER  -