@book{6810,
	author = {Clow,Kenneth E.},
	title = {Integrated advertising promotion and marketing cammunications},
	publisher = {Pearson Education Publisher},
	address = {New Delhi},
	edition = {3rd},
	url = {https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5}
}