TY  - BOOK
AU  - Cravens, David W.
TI  - Strategic marketing management cases
SN  - 0-07-242946-1
U1  - 658.802 CRA 7th
CY  - Boston
PB  - McGraw Hill
KW  - Management Sciences
KW  - Strategic marketing
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=BC7BC0AE3455099D254658C3346FCFE5
ER  -