TY  - BOOK
AU  - Czimkota, Michael R.
TI  - Marketing an introduction
SN  - 81-297-0012-3
U1  - 658.8 CZI 7th
CY  - Sydeny
PB  - Prentice Hall 
KW  - Management Sciences
KW  - Marketing , Introduction
N1  - Faculty, students and Staff
ER  -