Duncan, Tom <br/><br/>
Principles of advertising and IMC 

 - 2nd 
 - Boston  McGraw Hill 
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>0 07 111118 2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--Management Sciences
<br/><br/><label>Dewey Class. No.: </label>658.827 DUN  / DUN