000 00920nam a2200253Ia 4500
001 ARE-CON-ONS-978-0-07-122060-6
005 20260728103558.0
008 260728s9999 xx 000 0 und d
020 _a978-0-07-122060-6
040 _cPK-LaCU
041 _aEnglish
082 _213th
_a659.1 ARE
_bARE
100 _aArens, william F
245 0 _aContemporary advertising and integrated marketing communications
250 _a13th
260 _aNew york
_bMcGraw Hill
300 _bSoft Binding
365 _b3394
_cRs.
521 _aFaculty, students and Staff
650 _aManagement Sciences
_x marketing communications
856 _uhttps://libgen.is/book/index.php?md5=C304D02CCA45ED0564759FD8086F3915
_yPlease click the link to access the online resource; use is subject to applicable permissions
942 _2DDC
_cBK
_hARE
999 _c3027
_d3027