Integrated Advertising,Promotion,and Marketing Communications (Record no. 6809)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00906nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CLO-INT-ONS-81-203-2450-1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260729070445.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260729s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2450-1 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaCU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow,Kenneth E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Advertising,Promotion,and Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice Hall |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Soft Binding |
| 365 ## - TRADE PRICE | |
| Price amount | 600 |
| Currency code | Rs. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Faculty, students and Staff |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management Sciences |
| General subdivision | Advertising, Promotion, Marketing Communications |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5">https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5</a> |
| Link text | Please click the link to access the online resource; use is subject to applicable permissions |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Classification part | CLO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Uniform resource identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Finance | Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/29/2026 | Paramount Publications | 600.00 | 659.1 CLO | 3726 | 07/29/2026 | Copy 1 | https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5 | 07/29/2026 | Books | |||||||
| Finance | Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/29/2026 | Kamran photostate | 1000.00 | 659.1 CLO | 4486 | 07/29/2026 | Copy 2 | https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5 | 07/29/2026 | Books | |||||||
| Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/29/2026 | Allied Book Company | 1000.00 | 658.8 CLO | 4487 | 07/29/2026 | Copy 3 | https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5 | 07/29/2026 | Books | ||||||||
| Finance | Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/29/2026 | Allied Book Company | 1000.00 | 659.1 CLO | 4488 | 07/29/2026 | Copy 4 | https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5 | 07/29/2026 | Books | |||||||
| Finance | Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/29/2026 | Allied Book Company | 1000.00 | 659.1 CLO | 4489 | 07/29/2026 | Copy 5 | https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5 | 07/29/2026 | Books | |||||||
| Finance | Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/29/2026 | Allied Book Company | 1000.00 | 659.1 CLO | 4796 | 07/29/2026 | Copy 6 | https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5 | 07/29/2026 | Books | |||||||
| Finance | Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/29/2026 | Allied Book Company | 1130.00 | 659.1 CLO | 8340 | 07/29/2026 | Copy 7 | https://libgen.is/book/index.php?md5=665EFFDA008E03A60146A6AAF0FCA992 | 07/29/2026 | Books | |||||||
| Finance | Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/29/2026 | Allied Book Company | 1130.00 | 659.1 CLO | 8341 | 07/29/2026 | Copy 8 | https://libgen.is/book/index.php?md5=665EFFDA008E03A60146A6AAF0FCA992 | 07/29/2026 | Books | |||||||
| Finance | Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/29/2026 | Allied Book Company | 1000.00 | 659.1 CLO | 29989 | 07/29/2026 | Copy 9 | https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5 | 07/29/2026 | Books |